ARTERIOR

This is a relocation project for a furniture store dealing with Scandinavian and domestic furniture, which will celebrate its 50th anniversary in 2025. The name of the store, “ARTERIOR,” is a coined word combining the words ‘ART’ and ‘INTERIOR,’ meaning that the store does not deal in furniture simply as objects, but rather in interiors that can create beautiful spaces. The store before the relocation had a distinctive exterior and staircase, and had long been loved by both customers and staff. In honor of this history, we focused our design on the exterior, the staircase, and the reception counter as a place to interact with customers. The showroom area was kept simple to showcase the furniture on display, while the main counter and staircase were designed with a sense of dignity using Mortex and Bealstone. We partitioned the space so that the visitor cannot see the entire space from the entrance, in order to draw their attention and invite them to the back of the store. We designed the space from the customer’s perspective so that they could imagine their own lives as they experience the furniture.