ホバ／トソ／オスカーワイルド
Plant-based food complex @ Roppongi, Tokyo
Design: Yu Yamada, Mami Umayahara /SNARK Inc.
Client: TOYOKE Inc.
Construction: butter Inc.
Steel products: gambit
Acoustic design: WHITELIGHT.Ltd
Logo design: Kohei Nakazawa /STUDIO PT.
Illustration: Quentin Chambry (HOBA), Chiaki Kobayashi (TOSSO), ancco (OSCAR WILDE)
Sign painting: Peter Liedberg /Tokyo Sign Co.
Neon sign: TAKASHO DIGITEC Co,Ltd
Floor area: 43.23㎡
Completion: Apr. 2024
Photo: Ippei Shinzawa

ヴィーガンフード開発やサウナ施設の企画運営を手掛けるウェルネスカンパニー[TOYOKE]によるカレー屋、ビストロ、ドーナツ屋の三業態を一つの場所に集めたプラントベースフードコンプレックスである。三種の異なる店と、他の施設への供給やイベント出店にも対応できる製造設備を備えるセントラルキッチンを43㎡の小さなテナントに集約している。二面あるファサードを活かし、一方はドーナツ屋のテイクアウトカウンターとして、もう一方は昼夜で入れ替わるカレー屋とビストロとして計画した。
メインのマテリアルにタイルとガラスを使用し、それぞれ色味や加工、施工方法を変えることで、別の店に見えるが統一感のあるデザインとしている。タイルは可能な限り真物で使用できるように各部の寸法を調整し、現場でのサイズカットを最小限とし、排出される建材のゴミを抑えている。照明はスタッフでも簡単に変更・調整ができる無線調色調光システムを導入し、昼夜で入れ替わる店の雰囲気をカラー照明で切り替える演出を提案した。野菜を様々な調理法で調理し菜食料理の可能性を追求する店舗コンセプトにインスパイアされ、限定されたマテリアルを多様な表情で見せるデザインを目指した。

This plant-based food hub in Tokyo, Japan brings together a curry restaurant; HOBA, a bistro; TOSSO, a bistro; and a donut shop; OSCAR WILDE — all within one space. All three establishments are operated by TOYOKE, a company focused on vegan cuisine and wellness. Taking advantage of the two facades on the corner of the building, one side is designed as the take-away counter for the donut shop, and the other serves as the curry restaurant by day and bistro by night. Despite a compact area of just 43 square meters, the space is maximized with a central kitchen that is equipped to serve the different meals of each facility and also for other group facilities if needed. All dishes are entirely plant-based, with no animal products used in any of the stores. The menu creatively utilizes a limited range of ingredients, prepared in various ways to highlight their natural flavors and explore the full potential of vegetarian cuisine. Drawing inspiration from this philosophy, the interior design emphasizes minimal material use while showcasing their diverse expressions. The primary materials—tiles and glass—are varied in color, texture, and installation techniques depending on the store. This approach creates a cohesive design across the different spaces, even though each store has its own unique character. To minimize waste, the tiles were used in their original dimensions as much as possible, reducing the need for cutting during installation and thereby lowering construction material waste. We introduced a versatile lighting system that allows easy adjustment of both color and intensity. This feature helps shift the ambiance of the space from day to night, while also minimizing the number of lights needed, resulting in lower energy consumption.