Stationery store @ Maebashi, Gunma
Design: Sunao Koase, Rei Oshima, Megumi Yamazaki /SNARK Inc.
Client: Asahi Firm Inc.
Sign Design: Shin Ito /ito design studio
Construction: Daiwahouse, TANK, KICHI & Associates Inc.
Total area: 740.16㎡ (Site area: 2,054.05㎡)
Completion: Oct.2019
Photo: Ippei Shinzawa

群馬県前橋市のロードサイドにオープンする新規文具店の計画。新しいブランディングの元、既存店舗のイメージは保ちつつ店舗内部は商品が引き立つ様にグレー1トーンとしそれぞれの文具とスケールを合わせる様な什器を設えた。ファサードは軒を低く設定しロードサイドのスケールから文具のスケールへの変化の手がかりとし、軒上の壁面は経年変化していく素材をノートの罫線の様な横張としブランドのコンセプトをネオンで掲げた。

A project for a new stationery store along a roadside in Maebashi, Gunma. While maintaining the existing store’s brand identity under a new branding strategy, we designed the interior in a single tone of grey to make the products stand out, featuring fixtures scaled to match individual stationery items. The facade features low eaves that act as a transition from the large scale of the roadside to the intimate scale of the stationery. The wall above the eaves is finished with horizontal siding that ages over time, resembling the ruled lines of a notebook, with the brand concept displayed in neon signage.